Customer Marketing Manager

Marketing · Aarhus N, Jylland
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

We are looking for an experienced Customer Marketing Manager that will support our Customer Success teams across Europe to:

  • Educate our customers and drive activities that have a positive effect on product usage
  • Improve account health scores across our customer base across all markets and segments
  • Improve contract renewal rates and grow customer lifetime value

At Leadfamly, we’re changing the way Marketers interact with their customers through gamification. In 2016, we launched our software platform enabling customers to build advanced and engaging digital campaigns that create memorable experiences with their target audiences.

We’re playing to win with our clients by helping their Marketers and business leaders create strong business results faster. We’re on a growth journey, and we need your skills and expertise in order to achieve our goal of making Gamification Marketing an indispensable part of the marketing stack.

About the role​

As the Customer Marketing Manager, you’re the glue between Customer Success and Marketing, as you jointly identify retention marketing opportunities and priorities and turn them into effective Customer Marketing activities.

You will be responsible for developing new and innovative ways to connect with customers, by creating, owning, and executing the customer marketing plan in collaboration with local Customer Success teams in Denmark, Finland, the Netherlands and the UK.


Your responsibilities will be to:

  • Support our Customer Success and Account Management teams to educate and engage our existing customers through email campaigns, marketing gamification and customer webinars.
  • Develop and execute one-off as well as automated, segmented email campaigns to drive product engagement, improve account health, and increase account retention (in Hubspot and/or FreshSuccess)
  • Support Customer Success with initiatives that have a positive effect on customer health scores
  • Help Account Management increase renewal rates by sharing valuable content with our customers throughout their customer lifecycle
  • Demonstrate marketing value by increasing attributed revenue from Customer Marketing activities (Hubspot renewal revenue attribution)
  • Assist Customer Success and Account Management with planning and marketing of customer events; assist the Event Marketing Manager with event execution and communication- and CRM-related activities
  • Conceptualize and develop marketing gamification activities for Leadfamly's customer marketing flow

Minimum qualifications

  • BA/BS degree in business or marketing
  • 3+ years of practical marketing experience
  • Excellent written communication skills in Danish and English
  • A proactive person with a strategic mindset
  • Ability to work cross-functionally and manage multiple projects simultaneously

Preferred qualifications

  • Background in SaaS B2B retention marketing
  • Experience creating segmented and automated nurturing campaigns
  • Experience with marketing automation systems such as Hubspot, Eloqua or Marketo
  • Proven experience developing and executing a customer communication plan that focuses on providing product education, increasing product usage, and ultimately improving customer retention
  • Experience with Customer Success platforms such as Totango or Gainsights or FreshSuccess ideal but not required

Working at Leadfamly

Leadfamly is a fun, fast-growth company where the right candidate will be able to make a real difference to the business, their customers and their career. We are results driven but with plenty of hygge.

We are currently established in Denmark with offices in Finland, the Netherlands, Germany, and the UK. We offer an attractive and flexible term of employment that will reflect your qualifications and results. At Leadfamly, you will become part of a company with creative ideas and sky-high growth ambitions. We work in a social environment and expect for you to put your ideas forward, test them, and learn from them.

If you have any questions regarding Leadfamly or the position, feel free to contact our CMO, Nils Michaelis, on +45 22 18 91 81 or


We process applications on an ongoing basis and are looking to occupy the position as soon as possible.

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  • Location
    Aarhus N, Jylland
  • Department
  • Employment Type
  • Minimum Experience